Tyrice Hicks — Product Designer in San Francisco, CA.

DESIGN
FOR
BANKING

Previously Ally Financial.
Now building Knovel Protocol.

Working out of
San Francisco, CA
Local Time
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Featured

PROJECTS IWORKED ON

Designing a year-round cultural system across two institutions — physical, digital, and transactional icon
SFMOMA x MoAD·2025–Present·Lead Designer + Builder

Designing a year-round cultural system across two institutions — physical, digital, and transactional

SELF-INITIATEDSERVICE DESIGNAI-ASSISTED BUILDCURATORIAL UXVERCEL V0

Identified a gap in SFMOMA's Black History Highlight — a curatorial program with no digital layer — and self-initiated a full product system spanning both institutions. Designed a two-layer experience: a physical handout carrying Cornelia Stokes' curatorial voice, and a mobile virtual gallery built and deployed with Vercel v0, connected by QR deep-links that drop visitors directly onto specific artworks. Prototyped a unified dual-ticket platform inspired by the National Parks pass model, reframing two separate institutions as one connected visit. Built the entire system solo — no brief, no client, no dev handoff.

Ally Spending Buckets phone mockup
Ally Spending Account app showing spending categories

SCALE

M+

Spend customers

Cited in 2023 Annual Report as flagship digital tool

GROWTH

k

Record net customer growth

Highest in Ally Bank's history · per 2023 10-K

QUALITY

%

User satisfaction

Deposit team · 50+ research interviews

ACCESS

Accessibility score

vs. 65 industry avg · WCAG design system

Ally Financial·2021 - 2023·Senior Designer

Redesigning the checking account experience for 1M+ customers

FintechVisual Systems

Designed Ally Spending Buckets - a robust, accessible budgeting tool built natively into the checking account. Named a flagship feature and a 2023 product highlight, it powers Core/Checking and Savings functionality. Led design system contributions across the entire Consumer Banking product.

Knovel Protocol platform shown on tablet with book catalog and featured collections
Knovel Protocol keyboard showing zero publishing fees, 5-second on-chain confirmation, and 288x carbon efficiency
Knovel Protocol animated logo
Knovel Protocol mobile app showing book reader, detail page, and comments
Knovel Protocol text editor with formatting toolbar and story preview

USERS

Active users

Last 29 days · 10 countries · no paid scale

CONVERSION

%

First-time user conversion

Progressive disclosure UX · 5s publish flow

REACH

k+

Social following

X · Threads · LinkedIn · TikTok · YouTube

CHAIN

+

Books on-chain

Minted on Avalanche testnet · growing

Knovel Protocol·2024 - Present·Co-Founder + Designer

Building a decentralized publishing platform for independent authors

Web3Publishing0→1

Designing an end-to-end publishing platform powered by blockchain technology - giving authors full ownership of their work. Handling everything from brand identity to product design to front-end implementation. A true 0→1 product build encompassing Public Catalog, Reading Experience, and Author Dashboard.

About

Tyrice Hicks

San Francisco-based designer helping early-stage startups ship fast without compromising quality.

Capabilities

Product DesignBrandingWeb DesignStrategy0→1 ProjectsPitch DecksDesign SystemsTeam BuildingCoaching

Approach

Research-driven

Every project starts with deep understanding. I conduct user research, competitive analysis, and stakeholder interviews to ensure we are solving the right problem in the right way.

Built for action

I prefer building real prototypes over static comps. My work moves from concept to clickable prototype fast, enabling quick validation with real users.

Rooted in systems

I think in systems, not screens. Every component, pattern, and interaction is designed to scale across products and teams for long-term coherence.

Clients & Partners

View all
AllyCamp NetworkAvalancheSolanaBitcoin Startup LabsSFMOMAMOAD

Testimonials

Real words from real people I've had the pleasure of working with.

:)

Joy Surles

Content Design Manager @ Meta

Tyrice and I crossed paths at Ally early in his career, and he was a strong creative and hungry to make an impact on the products he supported. He worked as a product designer on a few projects my team also supported, and I found him to be a strong collaborator, eager to learn, and excited about the possibilities to push product boundaries and meet business needs. It's been a few years since we worked together, but his tenacity and interest in learning are still memorable.

:)

Johnathan Jackson

Senior UX Designer @ Ally

Tyrice stands out as an outstanding UX Product designer, showcasing remarkable problem-solving abilities. As the lead designer for the spending buckets team, he played a crucial role in successfully launching the product. I personally observed his adept handling of stakeholder reviews, presenting his work with clarity and persuasive skills.

:)

Alisa Notte

Principal Information Architecture @ Ally

I worked on a handful of projects with Tyrice. Tyrice is friendly, collaborative, and great to work with. He excels particularly at innovation and blue-sky ideation. He helped our team wiggle out of a tough spot or two by bringing refreshing creative ideas to the table. I really appreciate how Tyrice's willingness to initiate creative exploration and the boldness of some of his ideas encourage others to keep ideas and innovation flowing. He reminded us that it's possible to get ourselves unstuck. We just need to clear our minds, go back to the drawing board, and to be unafraid of trying unique ideas.

:)

Rich Barrett

Director - UX Design @ Ally Bank

Tyrice is a creative thinker and a great collaborator. I had the pleasure of having him on my mobile app design team at Ally. He was well liked by other team members and was always interested in learning.

:)

Bence A.

Chief Executive Officer

Tyrice is good. Actually great.

:)

Abigail Davenport-Walker

Office Coordinator

Tyrice is a gifted creative thinker with great skill in implementing product strategy.

:)

Bree Swartwood Franklin

Client Service Manager @ Chanel

It was a pleasure working with Tyrice. He was always dependable and would be an asset to any team.